Privacy Policy

Effective Date: January 10, 2025

Blooms by Celeste is operated by High 5 Wholesale, doing business as Blooms by Celeste ("Blooms by Celeste," "Company," "we," "us," or "our").

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, create an account, place an order, contact us, sign up for emails or text updates, or otherwise interact with our online services that link to this Privacy Policy (collectively, the "Services").

By using our Services, you agree to the collection, use, and disclosure of information as described in this Privacy Policy.

I. Information We Collect

We may collect the following categories of information:

A. Information You Provide to Us

When you use our Services, we may collect information you provide directly, including:

Contact information, such as your name, email address, phone number, billing address, and delivery address.
Recipient information, such as the recipient's name, address, phone number, email address, delivery preferences, and card message details.
Account information, such as login credentials, saved preferences, and order history.
Payment and transaction information, such as payment card details, billing details, purchase records, refunds, and other transaction-related information. Payment card transactions may be processed by third-party payment processors on our behalf.
Communications, such as customer support requests, reviews, survey responses, and other messages you send to us.
Marketing preferences, such as your preferences for receiving promotional emails, text messages, and other communications.

B. Information We Collect Automatically

When you use our Services, we and our service providers may automatically collect certain information from your browser, device, or usage activity, including:

IP address
Browser type and version
Device identifiers
Operating system
Pages viewed and links clicked
Referring website or source
Date and time of visits
General location derived from IP address
Shopping activity, cart activity, and on-site interactions
Cookie, pixel, and similar technology data

C. Information We Receive From Other Sources

We may receive information from:

payment processors;
shipping, courier, florist, and delivery partners;
marketing, analytics, and advertising providers;
social media platforms;
fraud prevention and security vendors; and
publicly available sources.

D. Aggregated and De-Identified Information

We may create aggregated or de-identified information that does not reasonably identify you. We may use and disclose that information for lawful business purposes.

II. How We Use Information

We may use the information we collect for the following purposes:

to operate, maintain, and improve our Services;
to process and fulfill orders, payments, deliveries, returns, and refunds;
to coordinate delivery with recipients, florists, couriers, and other fulfillment partners;
to provide customer service and respond to your questions or requests;
to create and manage accounts;
to personalize your shopping experience;
to send order confirmations, delivery notifications, service announcements, and other transactional communications;
to send promotional emails, text messages, and other marketing communications, subject to your choices and applicable law;
to monitor trends, usage, and site performance;
to detect, investigate, prevent, and address fraud, abuse, security issues, and other unlawful activity;
to comply with legal obligations and enforce our policies, terms, and rights; and
to protect our business, customers, recipients, employees, and the public.

If you do not provide certain information, we may not be able to complete your order, deliver items, respond to your requests, or provide some features of the Services.

III. How We Share Information

We may share information in the following circumstances:

A. Service Providers and Vendors

We may share information with vendors and service providers that perform services for us, such as website hosting, ecommerce platform support, payment processing, fraud prevention, customer service, order management, data analytics, email delivery, text messaging, advertising, and marketing support.

B. Florists, Delivery Partners, and Fulfillment Providers

Because our business involves processing and delivering floral orders, we may share sender and recipient information, order contents, delivery instructions, and related details with florists, couriers, drivers, shipping partners, and other fulfillment providers as needed to complete your order.

C. Corporate Transactions

We may disclose information in connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction.

D. Legal and Safety Reasons

We may disclose information if we believe disclosure is necessary or appropriate to:

comply with applicable law, regulation, court order, or legal process;
respond to lawful requests from public authorities;
enforce our agreements, policies, or rights;
protect the rights, property, or safety of the Company, our customers, recipients, or others; or
investigate or prevent fraud, security incidents, or other harmful activity.

E. With Your Direction or Consent

We may share information with third parties when you ask us to do so or otherwise consent.

IV. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, local storage, session replay tools, analytics tools, and similar technologies to:

keep the Services functioning properly;
remember preferences and cart contents;
understand how users interact with the Services;
improve performance and usability;
measure the effectiveness of advertising and marketing; and
deliver more relevant content or advertisements.

These technologies may collect information about your device, browser, online activity, and interactions with our Services.

Most browsers allow you to manage cookie settings. You may be able to block or delete cookies through your browser controls. Please note that blocking some cookies may affect site functionality.

V. Advertising and Analytics

We may work with third-party analytics and advertising providers that use cookies and similar technologies to collect information about your activity over time and across different websites or online services.

These providers may help us:

measure traffic and user engagement;
understand browsing and shopping behavior;
market our products and services;
show ads based on your interests; and
track the performance of campaigns.

You may be able to limit interest-based advertising through your browser settings, device settings, or industry opt-out tools. Your choices may depend on the browser and device you use.

VI. Your Rights and Choices

Depending on where you live and subject to applicable law, you may have the right to:

request access to personal information we maintain about you;
request correction of inaccurate personal information;
request deletion of personal information;
request a copy of certain personal information;
object to or limit certain processing activities;
withdraw consent where processing is based on consent; and
opt out of certain marketing or advertising-related uses.

Marketing Emails

You can unsubscribe from marketing emails by clicking the unsubscribe link in the email.

Text Messages

If you sign up for text messages, you may opt out at any time by following the instructions in the message, such as replying STOP where applicable.

Cookies

You may be able to manage cookies through your browser settings or applicable consent tools on the site.

To exercise privacy rights or submit a privacy request, please contact us using the contact details listed below. We may need to verify your identity before processing certain requests.

VII. Recipient Information

When you place a floral order for someone else, you are responsible for providing accurate recipient information and for sharing only information necessary for us to complete the delivery. We use recipient information to fulfill orders, coordinate delivery, provide delivery updates when appropriate, respond to support issues, and maintain business records.

VIII. International Data Transfers

If you access our Services from outside the United States, please be aware that your information may be transferred to, stored in, and processed in the United States or other jurisdictions where our vendors or service providers operate. Those jurisdictions may have data protection laws that differ from the laws of your country or region.

IX. Children’s Privacy

Our Services are not directed to children, and we do not knowingly collect personal information from children under the age defined by applicable law without appropriate consent or authorization. If you believe a child has provided personal information to us, please contact us so we can review and take appropriate action.

X. Data Retention, Security, and Integrity

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to fulfill orders, provide customer support, maintain records, comply with legal obligations, resolve disputes, and enforce our agreements.

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no website, online transmission, or storage system can be guaranteed to be completely secure.

XI. Third-Party Links and Services

Our Services may contain links to third-party websites, platforms, or services. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing information to them.

XII. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the Effective Date above and post the updated version on this page. Your continued use of the Services after changes are posted means you accept the updated Privacy Policy, to the extent permitted by law.

XIII. Contact Us

If you have questions about this Privacy Policy or would like to submit a privacy-related request, please contact:

High 5 Wholesale, d/b/a Blooms by Celeste
13601 Preston Rd, Ste 104W
Dallas, TX 75240
Phone: (318) 422-3755
Email: cs@bloomsbyceleste.com